March 1, 2018


How to Use Pinterest to Market a Book

I never realized how difficult it would be to market my book Maggie and the Summer Vacation Show-and-Tell.  It's been promoted in bookstores and on Facebook and Twitter. Sales at bookstores were reasonable, but the online strategy wasn't working. 

A writer friend suggested that I look into Pinterest.  I couldn't understand how this platform could be beneficial. Reluctantly, I opened an account and found that in just a few months, Pinterest worked very well in promoting a book. 

Why?  With Pinterest, you have the opportunity to create marketing pins that will attract people who will repin your pins to their boards. This process keeps multiplying and results in having your pins seen by thousands of people.  

I spent hours and hours researching how to use Pinterest.  That does not make me an expert, but I have learned a thing or two.  The following tips may help you promote your book.
  • Follow at least 5 people a day and pin at least 5 pins a day
  • Sign up for Pinpinterest for a trial period and get more followers
  • Sign up for Tailwind for a trial period and let it help schedule your pins at peak times
  • Pin with take away value in mind
  • Create a Pinterest board with tips from your blog  
  • Link your pins to your blog and website
  • Study other pinner's boards to get ideas on the use of color and graphics  
  • Use key words in board descriptions
  • Join group boards (this requires you to send an email request)
  • Create a pin of an illustration from your book that evokes emotion 
  • Make sure your graphics have a font size of least 20 
  • Use an attractive cover for your Pinterest boards
  • Pin pages from your book with a link to Amazon
  • Upload photos from your book signing
  • Upload photos of people reading your book
  • Create an inspirational quote with an image of your main character 
  • Create a board that ties into the theme of your book
  • Take a picture of your book with a cute pet, upload it and pin to a board
  • See which of your pins get the most impressions, clicks and saves and develop similar pins  
  • Use the analytics page to find out about your followers interests and create pins that address those interests 
After joining Pinterest and Pinpinterest, I have lots more pageviews and visitors to my website www.randilynnmrvos.com and blogs 
The Maggie Project www.themaggieproject.blogspot.com and 
Children's Writer's World www.childrenswritersworld.blogspot.com 

One of the drawbacks to Pinterest is it requires time to figure out and develop pins which will inspire people to repin them.  But when you get the hang of it, pinning will get easier and faster.  So, what are you waiting for?  Give Pinterest a try.  See how well it will help you spread the word about your blog, your website, and your book. 



I'd ♥ to hear from you.  Be sure to leave a comment.

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