July 15, 2013

Hiring a Publicist

Last week, I blogged about publicists.  And it's got you thinking.  You want to create buzz about your book, but you're still unsure about hiring a publicist.  

In an article in the Huffington Post, Fauzia Burke, the founder and president of the publicity and marketing firm FSB Associates says, "Most authors know that a public relations effort for their book is essential for their success.  In order to have a campaign to promote their book comprehensively, many look to augment their publisher's efforts by hiring a PR agency." 

If you're interested in hiring a publicist, Burke says authors need to do five things:

* identify goals---what do you want to achieve?
* get referrals from other authors---get names and compare and contrast agencies
* check on prices, timeline, and availability---find out more about their area of expertise
* call the publicist to ask questions---get a preliminary proposal
* research the agency online---check past and current projects and their social media   connections

Some publicists plan and implement entire publicity campaigns, organize appearances on big blogs with a high number of followers, and arrange radio and television interviews to showcase your product to a large number of potential customers.  They find ways to put your book on the NY Times Bestseller list and set up magazine write-ups, book reviews, and book club readings. 

According to Burke, a good PR agency should give you valuable information for building your brand and to amplify the exposure you are getting.  Burke advises, "In the end, it is all about the collaboration—so pick your team carefully."  

For more on the article by Fauzia Burke, check out this link:

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